ABOUT THE E-COMMERCE

ABOUT THE E-COMMERCE

Electronic trading or called "E-commerce" is buying, selling, marketing of goods and services, through electronic systems (TV, Internet, other computer networks) to make payments by electronic funds transfer (via ATM).

E-commerce is part of e-business, in which the scope of the e-business more widely, not only in commerce but includes joint business partner, customer care, jobs, etc..

E-commerce was first introduced in 1994 when the electronic-banner used for promotional and advertising purposes on a web-page (website). According to Forrester Research, electronic commerce generated sales worth U.S. $ 12.2 billion in 2003.

E-commerce companies can survive for long if it does not just rely on the power of the product alone, but is influenced by several factors, the factors are : the management team of creative, timely of delivered, great service, complex organizational structures, a great website, full of information goods and services, receives input from customers, trading easier.

Examples of some well-known companies in this field: Yahoo, Google, Amazon.com, Paypal.

Some basic models are evolving in the Internet network called the New Economy, namely:

1. Business to Business (B2B)

Companies that sell goods or services to other companies.

2. Business to Consumer (B2C)

Companies that sell goods or services to the market or the public.

3. Consumer to Consumer (C2C)

Individuals sell goods or services to another individual.

4. Consumer to Business (C2B)

Individuals sell goods or services to the company.